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OTT Churn Rates Pass 50%

TV customers have a high rate of starting and stopping many new OTT services.

Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.

Research also shows that more than 50% of U.S. OTT subscription homes subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services -- mostly Amazon or Hulu.

From the article "OTT Churn Rates Pass 50%" by Wayne Friedman.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

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Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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