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OTT Churn Rates Pass 50%

November 30, 2017

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TV customers have a high rate of starting and stopping many new OTT services.

Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.

Research also shows that more than 50% of U.S. OTT subscription homes subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services -- mostly Amazon or Hulu.

From the article "OTT Churn Rates Pass 50%" by Wayne Friedman.

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About Parks Associates

OTT Churn Rates Pass 50%

Previously In The News

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Google's Nest Struggles Could Set Back The IoT Movement

Netflix Need Not Fear New Amazon Prime Spinoff Service

Consumers to TV Providers: Careful with My Data

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