Providing Market Intelligence for 40 Years

In The News

OTT Churn-Rate In US Homes Is 19%

The figure is reveadled in Parks Associates’ OTT Video Market Tracker service, which notes that the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Amazon, and Hulu all reducing their churn rates. At the end of 2015, 20% of US broadband households had cancelled at least one OTT video service in the past 12 months.

“The churn rate has held steady, with one-in-five broadband households canceling an OTT video service in the past year,” said Brett Sappington, senior director of research, Parks Associates.

From the article "OTT Churn-Rate In US Homes Is 19%" by www.broadbandtvnews.com

Previously In The News

Coldwell Banker ‘first to offer Smart Home Staging Kit’

The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Fewer People Are Canceling Services Like Netflix, Hulu, & Amazon

In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...