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OTT Churn Rate At 19 Percent In The U.S.

February 01, 2017

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

The OTT Video Market Tracker service finds the overall churn rate for OTT services has been stable for the past year. At the end of 2015, 20 percent of U.S. broadband households had canceled at least one OTT video service in the past 12 months. Churn is found to be lowest among the top three most established services: Netflix, Amazon and Hulu.

From the article "OTT Churn Rate At 19 Percent In The U.S." by Kristin Brzoznowski.

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About Parks Associates

OTT Churn Rate At 19 Percent In The U.S.

Previously In The News

Sling TV: How Many Subscribers Does It Have?

One in three smart home owners control them through a network, like Alexa

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Netflix Leads OTT Service In The US

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