The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.
The OTT Video Market Tracker service finds the overall churn rate for OTT services has been stable for the past year. At the end of 2015, 20 percent of U.S. broadband households had canceled at least one OTT video service in the past 12 months. Churn is found to be lowest among the top three most established services: Netflix, Amazon and Hulu.
From the article "OTT Churn Rate At 19 Percent In The U.S." by Kristin Brzoznowski.
Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is importan...
The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...
US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...
A Parks Associates industry report estimates global mobile data revenue will increase from US$386 billion in 2015 to US$630 billion in 2020, with most of the revenue growth in the Asia & Pacific regio...
