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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Nearly 20% of US households have over 3 Apple devices

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

Builder Designs Houses That Can Run For Weeks Without Power

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