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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Warner Bros. Discovery And Paramount Global In Merger Talks: What It Means For Streaming

Smart Homes, Smarter Internet: 11 transformative IoT Trends in Canada

Why Disney, Paramount, and Peacock’s Money Troubles Are Good For You

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

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