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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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About Parks Associates

OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

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