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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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About Parks Associates

OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Connected Cars Open Doors And IoT Devices

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

Smart Home Gadgets Need To Live Together

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

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