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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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