Providing Market Intelligence for 40 Years

In The News

Ordinary Home Appliances Are About to Get Really Sexy

But when all is said and done, it’s the less sexy items that most people will interact with on a day-to-day basis. Washing machines, refrigerators and other home appliances aren’t glamorous, but we all want them to do more than they already do – and several manufacturers are rushing to fill that demand.

A full 17% of U.S. broadband households intend to buy a smart kitchen appliance by end of 2016, according to Parks Associates. And this year’s CES has a wide assortment of kitchen and other home appliances on display. Some are cutting edge. Some are philanthropic. And some are kitschy.

From the article "Ordinary Home Appliances Are About to Get Really Sexy" by Chris Morris.

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

There have been some public reports that credential sharing has increased dramatically in recent months. A OnePoll study commissioned by Tubi reported that as of March, 42% of adults were sharing acco...