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Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility

Multiscreen viewing is possibly the biggest driver behind the trend towards virtualized video processing and the orchestration that goes with it. But it is not the only one. As Brett Sappington, Director of Research at Parks Associates (the market research and consulting firm), points out, “On-demand consumption is also important. On-demand services began to push operators to deliver video in a different way, but it was multiscreen video that really forced the issue.”

From the article "Orchestration Is The Tech-Wonder That Turns Software-Defined Video Into Cloud Agility" by John Moulding.

Previously In The News

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

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