Providing market intelligence for more than 35 years

In The News

Opera TV Launches Next-Generation OTT TV App Technology

“According to Parks Associates research, OTT video usage is expanding worldwide with 55 percent of UK broadband households and 51 percent in France watching TV online, compared to 70 percent in the U.S.,” said Aneesh Rajaram, CEO of Opera TV. “Opera TV Snap is the fastest way for broadcasters and VOD services to enter the OTT market. The platform allows them to reach new audiences on the home’s biggest screen, while also enabling content owners to monetize their existing video catalogs through Opera’s own ad networks and partnerships.”

From the article "Opera TV Launches Next-Generation OTT TV App Technology" by www.multichannel.com

Previously In The News

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Summer vacation’s coming, is your home prepared to be left alone?

The majority of U.S. households with broadband connections believe a device that would notify them about smoke and fire alarms is "highly appealing," according to research firm Parks Associates, which...