Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Twitter, and that the majority of broadband consumers feel that television is more authentic than online video.
From the article "ONLINE VIDEO ROUND UP: Univision and Facebook Live, Amazon Chime, Comcast Announces XFinity Stream and More" by Gretchen Gardner.
As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
