The changes are especially noticeable at Hulu, which is owned by parents of the very television networks – Fox, ABC and NBC – threatened by changes in the way we watch TV. Hulu has set itself apart by offering new TV episodes faster than its rivals; making viewers wait longer could limit its appeal.
“Hulu’s DNA has been recent episodes of TV shows,” said Glenn Hower, an analyst at the research firm Parks Associates.
From the article "Online TV Binge-Watching, Timely Streaming On The Line" by Anick Jesdanunap.
A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...
“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...
According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...
Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies. The news release summarizes their findings as fol...
