Providing market intelligence for more than 35 years

In The News

Online Owls Launches as New Service to Quickly Connect People with Affordable, Trusted On-Demand Tech Support

Initially launching in the Washington, D.C. metropolitan area, Online Owls plans to expand its service nationwide in 2016. In the greater D.C. metro area, an estimated 1.4 to 2 million people use broadband Internet at home, according to a study by Pew Research Center. A recent survey by Parks Associates found that an estimated 68 percent of D.C. area households said they would be interested in technical support that caters to their devices.

There is a real need for technical support that is immediate, affordable and convenient that can come to your location when it fits your schedule, said Bruno Bianchi, CEO and co-founder of Online Owls. As the world becomes more connected and devices increase in number and complexity, it is more challenging than ever to install, troubleshoot, repair or even learn how to use some of them. Online Owls fills that need with a service that is secure and reliable.

From the article "Online Owls Launches as New Service to Quickly Connect People with Affordable, Trusted On-Demand Tech Support" by PRweb.com.

Previously In The News

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...

Broadcasters Need To Prepare For Shoppability. Here’s Why

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...

Consumer IoT Products are Priced 44% Higher on Average Than Similar Non-Connected Products

Parks Associates recently surveyed more than 100 executives across the connected home and consumer IoT landscape to better understand their view of the market, changes in their business strategies, ke...