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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.

From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.

Previously In The News

Voice Recognition Technology Hears Whispers Of M&A

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Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

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Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

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Most Broadband Homes Have Pay TV and OTT Subscriptions

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