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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.

From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.

Previously In The News

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...

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