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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

October 02, 2018

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.

From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.

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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

Previously In The News

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

What Google's Project Fi Means For Mobile Operators

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

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