According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.
From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.
More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...
Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
