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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

October 02, 2018

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.

From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.

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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

Previously In The News

Netflix, Inc. (NFLX): William Blair's Bull Case Points To $185 Price Target

Voice shopping in retail expected to grow to $40 billion by 2022

Most Broadband Users Still Pay For Television

Research: over 50% of U.S. broadband households stream content on TV screens

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