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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

October 02, 2018

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.

From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.

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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

Previously In The News

Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

Research: over 50% of U.S. broadband households stream content on TV screens

Google's Nest Struggles Could Set Back The IoT Movement

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