Providing Market Intelligence for 40 Years

In The News

One-third of U.S. Broadband Households own a Connected Health Device

Parks Associates today announced new digital health research showing adoption of digital health/wellness devices among U.S. broadband households is steadily increasing, with an increase from 26% in 2014 to 33% now. 360 View: Empowering Healthcare Consumers reports most of these devices are fitness-related, with connected fitness trackers reaching 10% penetration in 2015, while smart watches reached 4%.

From the article "One-third of U.S. Broadband Households own a Connected Health Device" by Wireless Developer Network.

Previously In The News

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...