Providing market intelligence for more than 35 years

In The News

One-third of U.S. Broadband Households own a Connected Health Device

Parks Associates today announced new digital health research showing adoption of digital health/wellness devices among U.S. broadband households is steadily increasing, with an increase from 26% in 2014 to 33% now. 360 View: Empowering Healthcare Consumers reports most of these devices are fitness-related, with connected fitness trackers reaching 10% penetration in 2015, while smart watches reached 4%.

From the article "One-third of U.S. Broadband Households own a Connected Health Device" by Wireless Developer Network.

Previously In The News

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Comcast, Walmart in talks to develop and distribute smart TVs

Comcast is fairly late to the game in distribution of streaming apps. Roku and Amazon together have a roughly 70% share of the U.S. market for streaming-media devices, with Apple in third place, accor...

Research: 310 Million Global Connected Households to Have at Least One OTT Service by 2024

More than 310 million connected households will at least one OTT service by 2024, according to a new report from Parks Associates. The report, OTT Video Services: Disruptive Globalization, estimate...