Providing Market Intelligence for 40 Years

In The News

One-Quarter Of Total OTT Video Subscriptions Driven By Connected Apps

Connected device apps are increasingly important in driving OTT engagement, now accounting for more than one quarter of total OTT video subscriptions, according to new market research conducted by Parks Associates for Ooyala.

Apps available via connected devices are the second most popular means subscribers use to access OTT video services. OTT websites are the most popular, according to ¨Connected Apps: The New Battleground for Video Services.¨

More than one-quarter of total OTT video subscriptions now derive from apps available on streaming media players, game consoles and connected TVs, Parks found.

From the article "One-Quarter Of Total OTT Video Subscriptions Driven By Connected Apps" by Andrew Burger.

Previously In The News

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

eMarketer Sees Digital Video Growth Leveling Off in Western Europe

According to research firm Parks Associates, Spain has one of the highest internet-only household rates in Europe, implying that consumers there may be more likely to pay for digital video services th...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive