In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

June 14, 2016

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 percent last year).

Churn is high with subscription services: Roughly 20 percent of U.S. broadband-enabled homes cancelled at least one OTT video service last year.

Looking at how people access that video, Parks found that viewers don't stream as much video over gaming consoles as they used to.

From the article "One-Quarter Of Millennial-Led Households Are OTT-Only: Parks" by Troy Dreier.

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About Parks Associates

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Previously In The News

Apple devices have high net promotor scores across consumer electronic products

Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

Study Shows High Consumer Expectation for Rapid Security Event Response

The Smart Money: AVS-01 Gains Traction

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