In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

June 14, 2016

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 percent last year).

Churn is high with subscription services: Roughly 20 percent of U.S. broadband-enabled homes cancelled at least one OTT video service last year.

Looking at how people access that video, Parks found that viewers don't stream as much video over gaming consoles as they used to.

From the article "One-Quarter Of Millennial-Led Households Are OTT-Only: Parks" by Troy Dreier.

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One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

What’s Driving The Growth Of Connected Health Devices?

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

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