Providing Market Intelligence for 40 Years

In The News

One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms

Once a futuristic luxury, internet-connected home cameras have become reasonably common — and relatively cheap. Around 33 million American households — 27% — now use the cameras, according to an estimate from Parks Associates, a consumer technology market research firm.

For consumers, the benefit is clear: Constant or near-constant surveillance that can catch burglars in the act and provide clarity on anything that happens outside their homes. But with these systems almost always relying on cloud-based storage and analysis, many technologists have noted that they are ripe for abuse, particularly as they become more complicated and attached to increasingly advanced analysis systems.

In Guthrie’s case, it appears that even without the requisite subscription plan to have the Nest camera fully operational, it did record and transmit video of someone coming to her door the morning of her disappearance.

From the article, "One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms" by Kevin Collier

Previously In The News

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...

Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...