Providing Market Intelligence for 40 Years

In The News

One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms

Once a futuristic luxury, internet-connected home cameras have become reasonably common — and relatively cheap. Around 33 million American households — 27% — now use the cameras, according to an estimate from Parks Associates, a consumer technology market research firm.

For consumers, the benefit is clear: Constant or near-constant surveillance that can catch burglars in the act and provide clarity on anything that happens outside their homes. But with these systems almost always relying on cloud-based storage and analysis, many technologists have noted that they are ripe for abuse, particularly as they become more complicated and attached to increasingly advanced analysis systems.

In Guthrie’s case, it appears that even without the requisite subscription plan to have the Nest camera fully operational, it did record and transmit video of someone coming to her door the morning of her disappearance.

From the article, "One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms" by Kevin Collier

Previously In The News

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates. Unv...

The Smart Money: 5 CES Smart Home Takeaways

The 20th annual CONNECTIONS Summit at CES, hosted by Parks Associates, featured panel discussions that examined the most impactful dynamics shaping the connected home, including AI advancements, the s...

4 ways digital platforms are reshaping entertainment access in 2026

According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subsc...

Social Platforms Are Moving Onto TV Screens—Industry Experts Explain Why

The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates. Jennifer Kent, SVP and principal analyst at Parks Associat...