“The Spanish pay TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord-nevers,” said Parks Associates research director, Brett Sappington.
The research said that Spain exceeds the US in percentage of cord cutters and broadband households that watch online video. In other surveyed countries – the UK, France, and Germany – the incidence of cord cutting is far lower than in the US, according to Parks.
From the article "One In Six Spanish Pay TV Homes Subscribed For The First Time In 2015" by www.digitaltveurope.net
"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...
Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...
A free trial for Apple TV+ would follow a typical game plan used by most SVoD services to get people in the door and take a look around. About 58% of US broadband homes that trial an OTT video subscri...
New research from Parks Associates, Technology Market Assessment: 5G Network Services, finds that more than 33% of US broadband households cite some level of familiarity with 5G and over 40% of US bro...