Providing market intelligence for more than 35 years

In The News

One In Six Spanish Pay TV Homes Subscribed For The First Time In 2015

“The Spanish pay TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord-nevers,” said Parks Associates research director, Brett Sappington.

The research said that Spain exceeds the US in percentage of cord cutters and broadband households that watch online video. In other surveyed countries – the UK, France, and Germany – the incidence of cord cutting is far lower than in the US, according to Parks.

From the article "One In Six Spanish Pay TV Homes Subscribed For The First Time In 2015" by www.digitaltveurope.net

Previously In The News

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says...

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...