Providing market intelligence for more than 35 years

In The News

One In Six Spanish Pay TV Homes Subscribed For The First Time In 2015

“The Spanish pay TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord-nevers,” said Parks Associates research director, Brett Sappington.

The research said that Spain exceeds the US in percentage of cord cutters and broadband households that watch online video. In other surveyed countries – the UK, France, and Germany – the incidence of cord cutting is far lower than in the US, according to Parks.

From the article "One In Six Spanish Pay TV Homes Subscribed For The First Time In 2015" by www.digitaltveurope.net

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...

Selling Smart: Xfinity Home Rolls Out Its Own Connected-Home Products

Herscovici grins as he throws out that shock line, "but we certainly understand the frustration people feel when other product-support operators pass the buck, claim, 'It's not our problem.' The buck...

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...