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In The News

One-Fifth of U.S. Broadband Homes Have Set-Top Boxes, Says TDG

Coincidentally, Parks Associates has also released set-top box data today, finding that Amazon, Apple, Google, and Roku together make up 86 percent of all set-top boxes sold in the U.S. in 2014. Roku is the king, selling 34 percent of all boxes. Google is next with 23 percent, Amazon is third, and Apple is fourth.

How often do people use those devices once they get them home? Parks says that Roku boxes account for 37 percent of all usage, followed by Google Chromecast (19 percent), Apple TV (17 percent), and Amazon Fire devices (14 percent).

From the article "One-Fifth of U.S. Broadband Homes Have Set-Top Boxes, Says TDG" by Troy Dreier.

Previously In The News

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

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