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Once an underdog, Hulu is becoming a player in the streaming world

At the same time, Hulu faces rising competition from Netflix, which ushered in the binge-watching craze and won loyal subscribers with its high-quality shows such as "House of Cards" and "Orange Is the New Black." Amazon also has been making waves with such critically acclaimed shows as "Transparent." By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That's important because Hulu has high turnover rate. A report from Parks Associates found that 7% of US broadband households had canceled their Hulu subscription in the last 12 months, a figure that represents about one-half of Hulu's current subscriber base, according to Parks.

From the article "Once an underdog, Hulu is becoming a player in the streaming world" by Yvonne Villarreal.

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Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

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“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

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