Providing market intelligence for more than 35 years

In The News

Old apartment buildings have some big broadband infrastructure problems

A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks Associates.

Issues include maintaining device connections over a Wi-Fi network and insufficient bandwidth, which can be difficult to fix due to the infrastructure of older apartment buildings, said Jennifer Kent, VP of research at Parks Associates.

She explained that unlike newer MDUs, these buildings were built without suitable wiring or the infrastructure to run new wiring. Older MDUs may have thicker walls or various types of building materials.

“So they might be looking at the cost of having to run all new wire throughout the building…which is obviously very cost-intensive,” she said.

Average internet spending MDUsAccording to Kent, apartment residents that pay for internet as part of their rent or through their property manager tend to spend less than those with a retail plan. Parks Associates found MDU residents with a bulk internet arrangement pay around $40 per month, compared to $64 per month for retail internet.

Parks Associates noted these figures are “standalone” service prices, meaning these are residents who don’t have add-ons like pay TV or mobile bundled with their internet.

From the article, "Old apartment buildings have some big broadband infrastructure problems" by Masha Abarinova 

Previously In The News

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Sharing Your Netflix And HBO Go Passwords Is Now A Federal Crime

In a study published by research firm Parks Associates, it estimated that streaming services would lose $500 million in revenue from password-sharing in 2015, but Netflix still doesn’t seem so concern...

Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in...