Providing market intelligence for more than 35 years

In The News

Nvidia's New Shield TV Models Add Dolby Vision, Atmos

Nevertheless, it might not help Nvidia expand the reach of its Shield TV products. For most consumers, Dolby support may be just "nice to have."

"Dolby sound is certainly a selling point to audiophiles," acknowledged Kristen Hanich, senior analyst at Parks Assocates, a Dallas, Texas-based market research and consulting company specializing in consumer technology products.

"However, not a lot of consumers own home theater systems nowadays, and Parks Associates consumer survey data finds that while soundbar penetration is at roughly 24 percent of U.S. broadband households, only a small percentage of these owners claim to have a soundbar with Dolby Atmos support," she told TechNewsWorld. 

From the article "Nvidia's New Shield TV Models Add Dolby Vision, Atmos" by John P. Mello, Jr.

Previously In The News

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive