Providing Market Intelligence for 40 Years

In The News

Number of Households with Smart Home Devices Increases

Since 1986, Parks Associates has been recognized as a market research and consulting company that specializes in emerging consumer technology products and services. A recent report from the research firm shows that there has been an increase in the overall adoption of smart home devices.

The report, titled “Smart Product Adoption,” evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of demographic attributes on adoption of smart home products.

In a multiyear study, the second quarter of 2014 showed that 13 percent of U.S. broadband households were using smart home devices. One year later showed the percentage had increased to 18 percent in the second quarter of 2015.

From the article "Number of Households with Smart Home Devices Increases" by Joe Rizzo.

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...

Connections

Parks Associates' 20th-annual CONNECTIONS™: The Premier Connected Home Conference will host over 650 executives from the connected entertainment, IoT and smart home industries, and is focused specific...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

For Home Buyers, Move-In Ready Now Means More Technology

A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...