Providing market intelligence for more than 35 years

In The News

Number of Households with Smart Home Devices Increases

Since 1986, Parks Associates has been recognized as a market research and consulting company that specializes in emerging consumer technology products and services. A recent report from the research firm shows that there has been an increase in the overall adoption of smart home devices.

The report, titled “Smart Product Adoption,” evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of demographic attributes on adoption of smart home products.

In a multiyear study, the second quarter of 2014 showed that 13 percent of U.S. broadband households were using smart home devices. One year later showed the percentage had increased to 18 percent in the second quarter of 2015.

From the article "Number of Households with Smart Home Devices Increases" by Joe Rizzo.

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

Parks Associates Focus On Top 10 Entertainment Disruptors

Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...