Providing Market Intelligence for 40 Years

In The News

Nothing Ghostly About Devialet's Phantom Gold Sound

Phantom Gold is a high-end product aimed at a high-end market that's been known for extremes, said Brad Russell, an audio analyst with Parks Associates.

"The high-end audiophile market has always been about extremes," he told TechNewsWorld. "It's about owning extreme technology even if it's not discernible to most of us. It's a $10,000 turntable sitting on a block of granite to minimize vibration that wouldn't make a difference to the vast majority of us."

From the article "Nothing Ghostly About Devialet's Phantom Gold Sound" by John P. Mello Jr.

Previously In The News

Research: 45% of US internet homes watch FAST services

Parks Associates reports that 89 per cent of US internet households subscribe to at least one streaming service and 45 per cent watch free ad-based services. Additionally, the firm reports that...

More Cameras, Fewer Fears as Survey Reveals the New Face of Home Security

According to Parks Associates research covered by SecurityInfoWatch, pro monitoring is also gaining traction as households seek hybrid solutions that balance automation with human verification, br...

Smart Home DIY: Nearly a Third of Homeowners Report Turning to Pros after First Attempts

According to Parks Associates research, 29% of consumers ultimately turn to professionals for help, even if they initially attempt self-installation. Despite DIY smart home products often being...

Survey: 8% of those purchasing a smart speaker in the past six months chose Apple’s HomePod

Parks Associates’ recently released Consumer Insights Dashboard: Tech Ecosystem Dashboard reveals 51% of US Internet households report owning a smart speaker and/or display.  Among those househ...