Providing market intelligence for more than 35 years

In The News

No First-Quarter Surprise for Netflix Stock

Naturally, the primary growth will come from the international segment of the business – where NFLX continues to invest heavily.

"Netflix has vowed to invest over $1.75 billion into more than 90 European productions, including licensed content, co-productions, and original productions, which should help its competitive positioning in the growing European over-the-top market," says Glenn Hower, senior research analyst at Parks Associates.

"As it closes in on the 100-million-subscriber mark, it seems more and more likely that the number of international subscribers will exceed the number of domestic subscribers," Hower says.

From the article "No First-Quarter Surprise for Netflix Stock" by John Divine.

Previously In The News

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Tom's TV repair hangs on, installing outdoor antennas for streamers cutting cable

The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...