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No. 1 reason we buy smart devices? They promise convenience

May 10, 2018

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchase smart gadgets say it's for convenience, according to research group Parks Associates, who surveyed U.S. broadband households that also own smart devices.

From the article "No. 1 reason we buy smart devices? They promise convenience" by Lauren Barack.

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Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

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About Parks Associates

No. 1 reason we buy smart devices? They promise convenience

Previously In The News

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

5 Mistakes to Avoid When Selling Smart Locks

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