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No. 1 reason we buy smart devices? They promise convenience

May 10, 2018

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchase smart gadgets say it's for convenience, according to research group Parks Associates, who surveyed U.S. broadband households that also own smart devices.

From the article "No. 1 reason we buy smart devices? They promise convenience" by Lauren Barack.

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About Parks Associates

No. 1 reason we buy smart devices? They promise convenience

Previously In The News

Can Traditional TV Keep Up In A Digital-First World?

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

The Sound Of The Internet Of Things (And Why It Matters For Brands)

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

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