Providing Market Intelligence for 40 Years

In The News

NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights

“The more customers, the higher price the NFL can command,” Brett Sappington, director of research at Parks Associates told the LAT. “For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope.”

From the article "NFL In Talks With Facebook, Other Tech Giants For Thursday Night Football Streaming Rights" by Mary Beth Quirk.

Previously In The News

Fiber For Breakfast Week 3: How Connected Homes are Powering Independence as America Ages

From fall detection and emergency alerts to remote monitoring and telehealth, connected tools are reshaping how older adults stay independent at home. That shift was at the center of this week’s F...

Survey: Is the streaming infrastructure ready for some football?

Sports streaming is more popular than ever. A November Parks Associates report found that more than a third of U.S. internet households (38%) subscribe to at least one sports-specific streaming servic...

AI PCs’ Unmet Promise Dragging Down Adoption

Meanwhile, the road ahead for AI PCs may still be rocky. “With ongoing component shortages expected to drive up the cost of PCs throughout 2026, I don’t see demand for AI PCs improving,” said Kristen...

Samsung Bespoke Fridge is a Pricey Way to Use Gemini AI for Food Tips

“A ‘smart’ fridge often carries a premium price tag, requires regular software updates, and may raise privacy concerns if it tracks your groceries or eating habits,” researcher Dogan Gursoy told the W...