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In The News

New Year Brings New Breed Of Cord-Cutter

This year should sway even more converts, as it will mark the proliferation of live television broadcast over the Internet.

That’s because a number of entertainment power-players are making it easier than ever to forgo the old-fashioned cable plan and stream shows instead.

“The big news in 2017 is going to be live, online pay TV services,” said Brett Sappington, senior director of research at Parks Associates.

From the article "New Year Brings New Breed Of Cord-Cutter" by Jennifer Van Grove.

Previously In The News

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

The Smart Money: Demand for Security at an All-Time High

Security system use is particularly common in multi-dwelling properties. Parks Associates research shows that 41% of multi-dwelling unit (MDU) property managers have a security/access system for commo...

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