Providing market intelligence for more than 35 years

In The News

New wireless dimmer for Philips Hue smart lights, and more

According to Internet of Things market research and consulting firm Parks Associates, as more households invest in smart home devices, the need for support requests will also increase. The firm estimates that support requests will reach 7 million this year alone.

Parks Associates recommends that smart system providers put in place proper solutions to identify “top call drivers, as well as common conflicts, between new devices and then develop strategies that proactively address these issues before they negatively impact the customer experience.”

“Even though 60 percent of consumers now install traditional connected devices on their own, the potential for conflict and interoperability challenges increases as more devices enter the connected home. The support relationship that providers must have with their customers is changing dramatically,” Patrice Samuels, research analyst at Parks Associates, stated.

From the article "New wireless dimmer for Philips Hue smart lights, and more" by Mellisa Tolentino.

Previously In The News

Why It’s Better To Not Assume Customers Want AI

A separate study described in the WSJ article, conducted by Parks Associates, confirms this trend. Of roughly 4,000 Americans surveyed, 18% said AI would make them more likely to buy, 24% said less li...

Amenity fees and resident demand for technology

A white paper by Parks Associates, developed in partnership with Groove Technology Solutions, examines the dynamics driving the adoption of technology amenities in multifamily rentals. It explores...

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...