Providing market intelligence for more than 35 years

In The News

New wireless dimmer for Philips Hue smart lights, and more

According to Internet of Things market research and consulting firm Parks Associates, as more households invest in smart home devices, the need for support requests will also increase. The firm estimates that support requests will reach 7 million this year alone.

Parks Associates recommends that smart system providers put in place proper solutions to identify “top call drivers, as well as common conflicts, between new devices and then develop strategies that proactively address these issues before they negatively impact the customer experience.”

“Even though 60 percent of consumers now install traditional connected devices on their own, the potential for conflict and interoperability challenges increases as more devices enter the connected home. The support relationship that providers must have with their customers is changing dramatically,” Patrice Samuels, research analyst at Parks Associates, stated.

From the article "New wireless dimmer for Philips Hue smart lights, and more" by Mellisa Tolentino.

Previously In The News

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...