Providing Market Intelligence for 40 Years

Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condominiums, and hospitality properties across the US are increasingly investing in technology to improve their services and operations.

“Connected sensors and devices are at their most effective when they are integrated – with each other, with central control planes, and with unified data access,” said Kristen Hanich, Director of Research, Parks Associates. “Moving into commercial markets offers integrators a path to higher revenues, as budgets in sectors such as multifamily, hospitality, education, and quick-service restaurants significantly outpace typical single-family residential projects.”

From the SecurityWorldMarket.com article, "New white paper reveals huge opportunities for integrators

Previously In The News

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...

1 Growth Stock Down 84% to Buy Right Now

Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...

2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...

Parks Associates Launches Strategic Consulting Unit

Consumer technology research firm Parks Associates is launching its new Strategic Consulting Unit, a new initiative designed to help companies refine their strategies and product and service offerings...