Providing market intelligence for more than 35 years

In The News

New TV's, Weird Home Gadgets - Samsung CES

Once connected, the status of the various appliances appear on the LG SMART TV's display, acting as an interface between users and devices. Now that's something once thought unthinkable in the electric vehicle space, but Faraday hopes to deliver on that in about two years when it releases the production version of the FFZero1.

"If you're a streaming media box (maker), you've got much more ability to push new features out into the market at an affordable price", says Barbara Kraus, Parks Associates' director of research. IoT is going to be even bigger this year and I think it's going to become more of a daily reality.

From the article "New TV's, Weird Home Gadgets - Samsung CES" by popherald.com.

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...