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New Research Shows We’re Now at Peak OTT

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showtime. The research suggests that OTT users, despite the plethora of options, have found the interfaces they enjoy most and use them for long periods of time.

From the article "New Research Shows We’re Now at Peak OTT" by Sara Jerde.

Previously In The News

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...