In The News

New Research Shows We’re Now at Peak OTT

September 05, 2018

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showtime. The research suggests that OTT users, despite the plethora of options, have found the interfaces they enjoy most and use them for long periods of time.

From the article "New Research Shows We’re Now at Peak OTT" by Sara Jerde.

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About Parks Associates

New Research Shows We’re Now at Peak OTT

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Streaming service bundles are a new way to attract subscribers

Protecting Broadband Networks by Securing the Smart Home

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